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2020 was a year of trial and tribulation for most. Carolina Waters wasn't excluded. Although the pandemic and lockdown ultimately led to our company's birth, it also brought challenges. Trying to grow a small business in a time where folks can't leave their homes or have expendable income was not easy. The 2021 NC Fishing Expos were canceled just four weeks before their show dates. We spent a lot of time and money to be ready for such a huge opportunity. BUT...we're still here...and growing!
2021 will be a breakout year for Carolina Waters. We will keep moving forward with a lot of our original plans, which include at least two new special release softstyle tees, and new designs and colors for several of our other products. We will continue to build relationships with local retailers and tackle stores in an effort to support fellow small businesses. We will setup shop at local trade shows in central NC as governmental regulations allow. We also pride ourselves in handling our business safely and responsibly. Chris and Brad and our apparel supplier/printer wear masks when conducting business.
We will continue to continue our partnership the Central Carolina Kayak Fishing trail. CW will be the event sponsor at their "Carolina Waters Clash" on June 5 at highly acclaimed bass fishery Shearon Harris Lake. We will also continue to offer prize packs at their tournaments. A new Carolina Kayak Anglers' Podcast will be debuting in January with CW as a sponsor. It will be hosted by B.A.S.S. Magazine writer and kayak angler Christopher Decker.
The upcoming year will also be a year of giving back. We are looking to partner with local charities and nature/wildlife organizations to help celebrate and preserve North Carolina's abundant aquatic resources and other charitable opportunities. We want "Carolina Waters" to be a thing for generations to come.
We have big plans. We hope you have big plans for us, too. We wouldn't be here without you, our customer, especially during the current times we live in. We are eternally grateful for letting us follow a dream and celebrate North Carolina's amazing natural resources and the activities that can happen in them. We hope to see you on the Carolina Waters IN some Carolina Waters. Have a blessed New Year!
- Chris & Brad