Back to Blog
Here's the backstory on how "Carolina Waters" came to be...
This spring, Brad and I had the idea of making a fishing YouTube and Instagram channel. While these are a dime-a-dozen, we wanted to make something North Carolina-centric. We invested in an off-brand GoPro and put some money into our 1970's Ted Williams Sears-Roebuck Special jon boat that we dub "Leaky Green." The boat was ready, our camera was ready, and we were ready. We filmed a few things that you'll see at the beginning of our Insta (@CarolinaWatersNC) and YouTube channels.
As time went on, we needed a true name and brand for our adventures. Carolina Waters was born. Chris came up with the initial logo on a free design program. While it looked fine, it needed some finishing touches. That's when our good friend Elgin Marsh of The EM Experience hit a home run for us. He took the vision and brought it to life with our current logo.
The more we looked at our logo, the more we kept telling ourselves "that looks way too good not to put on something." With a ton of positive feedback from our fellow NC anglers, we decided to pursue the t-shirt design and find the right host for our needs. That's where our friends at NuThreadz stepped up and took a chance on us. They are now the one-stop-shop for all our products.
As fishermen, we wanted to design something for fellow fisherman and outdoor enthusiasts. This is why we wanted our sun shirts to be our mainstay product. The performance fabric combined with our signature logo was the perfect marriage for any NC angler or other person that wants to spend a day on the water. We added Richardson style hats that are unmatched for their comfort and durability in the outdoors. And of course we wanted to have a decal for folks to have a piece of CW to take with them everywhere they go on their car, boat, or whatever they want to stick it on.
What we didn't anticipate was how well-liked the brand itself would become. We're in the works to add new products for casual wear as well, including a unisex cotton t-shirt and a ladies v-neck shirt.
I said all that to say this. Brad and I had a vision of one thing, which turned into a completely different and even more amazing thing. We are proud of the brand that we've created and hope you will be too. Whether you're a fisherman in the mountain streams, coastal surf, or one of NC's many beautiful lakes, we hope your pride for "Carolina Waters" will be shown through our brand.
Thank you for your continued support of our dream project!